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1.1. The reason choose this business plan
Fashion is the essence distilled from many eras and always changing every day very hour. Since beginning existence of life, people know how to use leaves to cover their bodies, from which they also know how to protect themselves against the weather and any circumstance. Under many vicissitudes of history, fashion appears and becomes one of the necessities in people's lives. It just creates one potential trading market for all businesses.
Over the past ten years, Vietnam fashion industry made a strong improvement in both quality and quantity attracting many workers as well as expanding export markets to Europe and America. Currently, there are more than 2,000 enterprises doing business in the garment and textile sector. Its export turnover reaches 24 billion US dollars in 2014 and 17.9 billion US dollars in 2013 that only ranks second after oil and gas industry.
According to the research of FPTS (2014), in the period 2008-2014, fashion industry has an average growth rate of 14.5% / year; and Vietnam is one of countries with the largest growth in the world.
According to the Labor - Employment survey of General Statistics Office in 2010, Vietnam's population increases by nearly 1 million people at average each year and its structure is "young population structure". The number of people under 20 years old accounts for 31.8% and group under 15 years old occupies 24.1 actually creating a fashion business market, particularly teen fashion that is so potential for businesses.
Kể từ ngày 1/1/2017 - Blog luanvantuanson đã nâng cấp thành website luanhay.vn với thông tin như bên dưới.
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CHAPTER 1: INTRODUCTIONEmail: luanhay@luanhay.com - Điện thoại: 0127 800 1762/ 097 9696 222
Facebook: https://www.facebook.com/bui.tuanson.9
Fanpage: https://www.facebook.com/nghiencuudinhluong/
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1.1. The reason choose this business plan
Fashion is the essence distilled from many eras and always changing every day very hour. Since beginning existence of life, people know how to use leaves to cover their bodies, from which they also know how to protect themselves against the weather and any circumstance. Under many vicissitudes of history, fashion appears and becomes one of the necessities in people's lives. It just creates one potential trading market for all businesses.
Over the past ten years, Vietnam fashion industry made a strong improvement in both quality and quantity attracting many workers as well as expanding export markets to Europe and America. Currently, there are more than 2,000 enterprises doing business in the garment and textile sector. Its export turnover reaches 24 billion US dollars in 2014 and 17.9 billion US dollars in 2013 that only ranks second after oil and gas industry.
According to the research of FPTS (2014), in the period 2008-2014, fashion industry has an average growth rate of 14.5% / year; and Vietnam is one of countries with the largest growth in the world.
According to the Labor - Employment survey of General Statistics Office in 2010, Vietnam's population increases by nearly 1 million people at average each year and its structure is "young population structure". The number of people under 20 years old accounts for 31.8% and group under 15 years old occupies 24.1 actually creating a fashion business market, particularly teen fashion that is so potential for businesses.
In reality, fashion is considered to be one creative industry generating large profit and potentials in Vietnam. However, quantity of Vietnamese fashion products are low and lack of diversity in domestic market and they are absence from the world market. Such a sad reality requiring policy-makers, businesses and especially people who make the fashion and textiles must strongly improve in the next time.
According to research by Son Kim Fashion Jsc. (2014), teen fashion is still rare. Only in major cities, there are shops selling clothing in combination with teen accessories. Besides, large enterprise specialized in fashion for teens are still very few, only some brands such as Nino Maxx, Sea, and fashion Foci, etc. Their design and business orientation are "confused" between teenagers (under 15 years) and young people in general. Therefore, teen fashion market is still open creating huge business opportunity.
Recognizing potentials and opportunities of this market as well as relying on close relationship and good knowledge about Son Kim Fashion Jsc., the author thinks of doing business in teen fashion sector thanks to foundation of Minh Phu Fashion jsc,. This is the enterprise formed from the link between strategic shareholders and Son Kim Fashion Jsc. to ensure success for its business plan.
1.2. Introduction to Son Kim Fashion jsc and Minh Phu Fashion jsc
1.2.1. Overview of Son Kim Fashion jsc
According to research by Son Kim Fashion Jsc. (2014), teen fashion is still rare. Only in major cities, there are shops selling clothing in combination with teen accessories. Besides, large enterprise specialized in fashion for teens are still very few, only some brands such as Nino Maxx, Sea, and fashion Foci, etc. Their design and business orientation are "confused" between teenagers (under 15 years) and young people in general. Therefore, teen fashion market is still open creating huge business opportunity.
Recognizing potentials and opportunities of this market as well as relying on close relationship and good knowledge about Son Kim Fashion Jsc., the author thinks of doing business in teen fashion sector thanks to foundation of Minh Phu Fashion jsc,. This is the enterprise formed from the link between strategic shareholders and Son Kim Fashion Jsc. to ensure success for its business plan.
1.2. Introduction to Son Kim Fashion jsc and Minh Phu Fashion jsc
1.2.1. Overview of Son Kim Fashion jsc
(i) History of foundation and development
Founded by a reputable clothing dynasty – the Nguyen family – Dai Thanh Garment Cooperative evolved as a successful business in former Saigon and other Southern cities of Vietnam. Following the country unification in 1975, Dai Thanh was honoured with two prestigious awards: Third Prize Trade & Industry medal (1982) and Second Prize Trade & Industry medal (1984) for its outstanding contribution to the local economy and society.
Given strong family foundation in place, third generation of the Nguyen family established Son Kim Investment and Development Ltd. Co. in 1993.
In addition to expanding garment production, Son Kim has wisely invested in emerging sectors including Retail, Real Estate and Media and has gained notable achievements. We are proud to be one of the top 3 of branded lounge wear and underwear retailers in Vietnam. Our first office building project – Sentinel Place – was awarded “Best Office Development” in Vietnam by Asia Pacific Property in association with Bloomberg Television in 2011.
Our achievements have been marked alongside with joint-venture and partner with leading international groups such as Hong Kong Land, GS Shop, Bank Invest, Quadrille Nishida and EXS Capital. We treasure all of these relationships, and commit to continuously developing ourselves in order to deliver prosperity and success to our partners and investors.
(ii) As a member of Son Kim group, Son Kim Fashion Jsc is a company specializing in the field of fashion since 1997 with many famous fashion brands like Vera, Jockey, Jox, J.Buss, Wow, Woweco, etc. They get very high credibility from customers.
Son Kim Fashion Jsc
Address :
Tel : (84.8)
Fax : (84.8)
Website : http://
Email :
In the period 2008 - 2014, domestic economy shows signs of decline, many companies in the fashion industry only produce perfunctorily, even to stop doing business. Many foreign brands penetrate the local market creating fierce competition for the fashion business. In that situation, Son Kim Fashion Jsc. has made a strong step in repositioning the segment for each product line, strengthening brand identity and establishing new distribution. The company gradually gains significant achievements including average revenue growth of 29.5% per year (higher than the overall industry is 14.5% per year)
(iii) Fashion Brand WOW and VERA is the bright spot of Sơn Kim Fashion jsc that create good impression in customers' mind.
· WOW is a women home wear fashion brand developed by Son Kim Fashion Corp. WOW offers quality, contemporary clothing created with style in mind, yet featuring simple and comfortable designs. WOW designs not only suit local taste but also catch up with international trends.
· WOWECO is another brand of WOW. It was specifically developed for price sensitive shoppers who look for fashion products at a reasonable price and quality. The brand is distributed mainly via supermarkets such as BigC, Metro, Co.op.mart.
· VERA is a premium underwear brand with technology of Japan, shaking woman thanks to design with elegant European-style. It has creative shaping and feminine charm. Vera always knows and provides products to make every woman feel so beautiful and special. VERA also make a difference in health care, pampering the body and creating comfort for users. Vera expects a woman has inner beauty and health thanks to products honoring sexy curves and protecting health of round 01.
(iv) Vision:
· Become the leading fashion brand for women in the local and regional markets
· Put product quality on the first priority; its design and material towards environmental friendliness and consumer health.
(v) Mission:
· Honor the charm of women
· Bring products with high quality contributing to protection of customer health
· Be creative and form a professional and unique fashion style
· Create professional and friendly working environment
· Improve living standards of employees contributing to prosperity of society (vi) Core values:
· The synchronous development among the company, people and society
· Professional working environment oriented to the development of human resources along with development of the company.
· Honoring beauty and health care is always the top priority of the company
1.2.2. Overview of Minh Phú Fashion Jsc
Minh Phu Fashion Jsc. will be founded in 2015 by implementing business idea of selling fashion products for teens (under 15 years old) with structure of the founding shareholders as follows:
· Sơn Kim Fashion Jsc holds 75% of shares
· VTC holds 20% of shares
· Mr. Nguyen Minh Phu holds 5% of shares
Name: Minh Phu Fashion Join stock company.
Location: Ho Chi Minh City
Foundation year: 2015
Vision: 2020, Minh Phu Fashion become familiar fashion brands for teenagers in Vietnam market.
Mission: Occupy over 50% market segment teens.
Goals:
· First year: Create and increase brand awareness in the teen segment from 0% to 50% in the first year of its launch. Achieving high levels of customer satisfaction, approximately 95% of the target customers. Occupying 30% market
· Next years: Take over 20% of customers of competitors in forth year. Becoming number one brand on the market in 5 years with coverage across the country
Products: Fashion outings and evening fashion for teenagers,
· Product design is available: Sewing on designed on game design has audition online.
· Designing selective: Based on the design on the game but redesigned to suit the style and the weather in Vietnam.
· Design on request: Design and sewing at the request of customers
1.2.3. Factors that lead to success
- Sơn Kim Fashion Jsc and VTC are two major shareholders having financial power and management experience, reputation with customers and large distribution systems. Son Kim Fashion Jsc. is specialized in fashion so they have good knowledge and experience in doing business in this field. VTC provides ideas about design following trend of audition game that is consistent with teens.
- Teen Vietnam very dynamic, creative and want to shown themselves through the style of dress. On the other hand, teens also love playing game Audition, because the costumes of characters from the game beautiful, creative and fancy. And there are over 2.5 million people (VTC, 2013) playing games on the territory of Vietnam audition. In which more than 95% teen. In addition, it is also a favorite game of teen in Southeast Asia
- Teen wants to wear such clothes. However, do not really have to have a certain clothing brand launched Vietnam meets the changing needs of teenagers.
- We recognize that when gaming, teen always have to choose clothes for your dancer. Therefore, Audition's fashion has a lot to influence the fashion tastes of teenagers. So our products will be linked with existing brands of Audition. The name Minh Phu Fashion is sure to impress and attract strong teen with slogan "stylish and dynamic as Minh Phu Fashion".
- The number of gaming audition multiple and mostly teen
1.3. Methods of data processing
(1) The method of comparison, analysis, synthesis of the data from accounting and financial reports is compared over the years, analysis the reason why and synthesis is to give comments.
(2) Statistical method: statistical tables, data from which to draw conclusions, the tendency to assess the situation
(3) Expert method: Refer to experts’ ideas to find solutions.
(4) Method of PEST, Method of 5 Force of M.Poter, Method of SWOT
(5) Cash flow method: estimating volume, cost, estimated NPV, IRR, PP of implementing business plan of Minh Phu Fashion.
1.4. Structure of the thesis
The thesis consists of main contents as follows:
- Chapter 1: Introduction
- Chapter 2: Market analysis
- Chapter 3: Strategy and implementation plan
- Chapter 4: Financial plan
- Chapter 5: Legal, Ethic and Conclusion
(ii) As a member of Son Kim group, Son Kim Fashion Jsc is a company specializing in the field of fashion since 1997 with many famous fashion brands like Vera, Jockey, Jox, J.Buss, Wow, Woweco, etc. They get very high credibility from customers.
Son Kim Fashion Jsc
Address :
Tel : (84.8)
Fax : (84.8)
Website : http://
Email :
In the period 2008 - 2014, domestic economy shows signs of decline, many companies in the fashion industry only produce perfunctorily, even to stop doing business. Many foreign brands penetrate the local market creating fierce competition for the fashion business. In that situation, Son Kim Fashion Jsc. has made a strong step in repositioning the segment for each product line, strengthening brand identity and establishing new distribution. The company gradually gains significant achievements including average revenue growth of 29.5% per year (higher than the overall industry is 14.5% per year)
(iii) Fashion Brand WOW and VERA is the bright spot of Sơn Kim Fashion jsc that create good impression in customers' mind.
· WOW is a women home wear fashion brand developed by Son Kim Fashion Corp. WOW offers quality, contemporary clothing created with style in mind, yet featuring simple and comfortable designs. WOW designs not only suit local taste but also catch up with international trends.
· WOWECO is another brand of WOW. It was specifically developed for price sensitive shoppers who look for fashion products at a reasonable price and quality. The brand is distributed mainly via supermarkets such as BigC, Metro, Co.op.mart.
· VERA is a premium underwear brand with technology of Japan, shaking woman thanks to design with elegant European-style. It has creative shaping and feminine charm. Vera always knows and provides products to make every woman feel so beautiful and special. VERA also make a difference in health care, pampering the body and creating comfort for users. Vera expects a woman has inner beauty and health thanks to products honoring sexy curves and protecting health of round 01.
(iv) Vision:
· Become the leading fashion brand for women in the local and regional markets
· Put product quality on the first priority; its design and material towards environmental friendliness and consumer health.
(v) Mission:
· Honor the charm of women
· Bring products with high quality contributing to protection of customer health
· Be creative and form a professional and unique fashion style
· Create professional and friendly working environment
· Improve living standards of employees contributing to prosperity of society (vi) Core values:
· The synchronous development among the company, people and society
· Professional working environment oriented to the development of human resources along with development of the company.
· Honoring beauty and health care is always the top priority of the company
1.2.2. Overview of Minh Phú Fashion Jsc
Minh Phu Fashion Jsc. will be founded in 2015 by implementing business idea of selling fashion products for teens (under 15 years old) with structure of the founding shareholders as follows:
· Sơn Kim Fashion Jsc holds 75% of shares
· VTC holds 20% of shares
· Mr. Nguyen Minh Phu holds 5% of shares
Name: Minh Phu Fashion Join stock company.
Location: Ho Chi Minh City
Foundation year: 2015
Vision: 2020, Minh Phu Fashion become familiar fashion brands for teenagers in Vietnam market.
Mission: Occupy over 50% market segment teens.
Goals:
· First year: Create and increase brand awareness in the teen segment from 0% to 50% in the first year of its launch. Achieving high levels of customer satisfaction, approximately 95% of the target customers. Occupying 30% market
· Next years: Take over 20% of customers of competitors in forth year. Becoming number one brand on the market in 5 years with coverage across the country
Products: Fashion outings and evening fashion for teenagers,
· Product design is available: Sewing on designed on game design has audition online.
· Designing selective: Based on the design on the game but redesigned to suit the style and the weather in Vietnam.
· Design on request: Design and sewing at the request of customers
1.2.3. Factors that lead to success
- Sơn Kim Fashion Jsc and VTC are two major shareholders having financial power and management experience, reputation with customers and large distribution systems. Son Kim Fashion Jsc. is specialized in fashion so they have good knowledge and experience in doing business in this field. VTC provides ideas about design following trend of audition game that is consistent with teens.
- Teen Vietnam very dynamic, creative and want to shown themselves through the style of dress. On the other hand, teens also love playing game Audition, because the costumes of characters from the game beautiful, creative and fancy. And there are over 2.5 million people (VTC, 2013) playing games on the territory of Vietnam audition. In which more than 95% teen. In addition, it is also a favorite game of teen in Southeast Asia
- Teen wants to wear such clothes. However, do not really have to have a certain clothing brand launched Vietnam meets the changing needs of teenagers.
- We recognize that when gaming, teen always have to choose clothes for your dancer. Therefore, Audition's fashion has a lot to influence the fashion tastes of teenagers. So our products will be linked with existing brands of Audition. The name Minh Phu Fashion is sure to impress and attract strong teen with slogan "stylish and dynamic as Minh Phu Fashion".
- The number of gaming audition multiple and mostly teen
1.3. Methods of data processing
(1) The method of comparison, analysis, synthesis of the data from accounting and financial reports is compared over the years, analysis the reason why and synthesis is to give comments.
(2) Statistical method: statistical tables, data from which to draw conclusions, the tendency to assess the situation
(3) Expert method: Refer to experts’ ideas to find solutions.
(4) Method of PEST, Method of 5 Force of M.Poter, Method of SWOT
(5) Cash flow method: estimating volume, cost, estimated NPV, IRR, PP of implementing business plan of Minh Phu Fashion.
1.4. Structure of the thesis
The thesis consists of main contents as follows:
- Chapter 1: Introduction
- Chapter 2: Market analysis
- Chapter 3: Strategy and implementation plan
- Chapter 4: Financial plan
- Chapter 5: Legal, Ethic and Conclusion
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